50 Top SEO Tools for Optimizing your website – 2020

Hey all! Looking for the best SEO tools for optimizing your website? Then you are in the right place. In this blog, you will learn about the 50 top SEO tools for optimizing your website.

Firstly, to drive more traffic to the website with good rankings, the website needs to be optimized. How do we know that the site needs to be optimized, at which position our website is, what are the keywords, how do we analyze our website? These are some of the questions that run around in our minds when we look into our website and try to gain more business and rankings.

As we all know that this advanced world has built up some tools that would help us get a clear picture of what we do and what can be done. In the same way, for every analysis of our website, we have a different set of tools designed in the most efficient way that would help us optimize our website in an organized way.

SEO include different aspects like Keyword Research, On-page SEO, Off-Page Optimization, Analytics, Rank checking, Technical SEO, and many others. In this blog, you will learn about the different tools based on every single aspect defined above.

Let’s get clarity or a clear picture of the different tools available for Search engine optimization. I have listed the different tools along with the screenshots which will give you an understanding easily. Let’s get started!

Keyword Research Tools:

Google Keyword Planner

The Google Keyword Planner is one of the best SEO tool owned by Google to perform keyword research. It helps in finding the keyword ideas, the keywords used volume search information and also helps in estimating the traffic to the website using the keyword. This would enhance the keyword ideas improving the traffic, helps in building a search network campaign. The below screenshot will give you an idea of the tool.

Google Keyword Planner

To access the tool, click here.

Answer the Public Tool

Answer the Public is one of the SEO tools developed to perform Keyword research. When a keyword or search query is entered, it gives the followed up keywords that the online users use or search. This tool is one of the best tools for generating keyword ideas. It gives clear information about the data entered along with all the different possibilities of using the keyword. It helps in deciding the best primary keyword for a particular blog or topic.

Answer the Public Tool

To access the tool, click here.

Google Trends

Google Trends is the keyword research tool that helps in identifying the trend of the keyword that is entered in the keyword research option. It helps you understand if a particular keyword is used or becoming famous or not. It will represent the analysis in the form of a graph-based on timely basis. In the screenshot, I have entered the keyword as Digital Marketing Course in Hyderabad. The result is represented below.

Google Trends

To access the tool, click here.

SEMrush

SEMrush is the best SEO tool designed for performing optimization using keyword research functionality. It is the tool that includes features to improve the rankings and driving more traffic to the website. This tool primarily helps in performing the analysis and how the competitors work. The below screenshot is the representation of the tools.

SEMrush
SEMrush

To access the tool, click here.

Ahref’s Keyword Generator

Ahref’s Keyword Generator is one of the SEO tools that is designed to generate the keywords. It helps in analyzing the keywords that are used by online users. It gives the 100 keywords results when the keyword query is entered. It also represents the monthly search volume of the keyword. The screenshot below represents the Ahref’s Keyword Generator tool.

Ahref's Keyword Generator

To access the tool, click here.

Keyworddit

Keyworddit is the tool that helps in analyzing the keywords by entering the primary search query in the search button. It helps in extracting the keywords along with the monthly search volume information. It is helpful in finding out the information related to your search in which the audience is showing up the interest. The below screenshot represents the tool with the keyword to be searched.

Keyworddit

To access the tool, click here.

Keyword Surfer

Keyword Surfer is the chrome extension that needs to be added to the Chrome browser to find the keywords for the search query entered in the search bar. When you search for a query, then the search results appear in the Search Engine Results Page. It also includes the keyword ideas on the right side of the page. The attached screenshot shows the keyword ideas in the Keyword Surfer tool.

Keyword Surfer

To access to the tool, click here.

AlsoAsked.com

AlsoAsked.com is a tool used for Keyword research that provides us with the related information, keyword ideas, lists all the questions frequently that the users would search for, or would like to know. It shows the thread of the questions that online users might like to know. The below screenshot helps you understand how it works.

AlsoAsked.com

To access the tool, click here.

Keyword Revealer

Keyword revealer is also one of the tools designed to perform Keyword research. A new user can go for a trial period by registering with the email address. Once registered and logged in, you can enter the search query in the search bar and the keyword ideas and results will appear on the screen. It includes the monthly volume, trend followed with the cost per click amount which will help in analyzing the amount to be bid for running ad campaigns. The below screenshot helps you to understand the Keyword Revealer tool.

Keyword Revealer

To access the tool, click here.

Keyword Dominator Tool

The Keyword Dominator Tool is one of the tools that is designed to research the keywords and keyword ideas for all the different types of search engines. It includes Google Keyword tool, eBay Keyword tool, Amazon Keyword tool, etc.

You will need to install the Chrome extension to get the results online. It is an easy and efficient tool that helps in retrieving the information on different platforms in one single place. The below screenshot helps you in understanding how it works.

Keyword Dominator Tool

To access the tool, click here.

Keywords Everywhere

Keywords Everywhere are one of the most commonly used tools to perform keyword research. It is a chrome extension (Also available for Firefox extension)  that dynamically inserts keyword research info into the websites that you visit frequently. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.

Keywords Everywhere

To access the tool, click here.

On-Page SEO Tools

On-Page Optimization refers to the optimization within the website. Let us have a quick review of the On-Page SEO tools that help in performing the optimization within the website.

AHrefs SEO Tool

AHref’s SEO Tool is designed to produce the reports of the website, blogs using a chrome extension. The tool is used as a chrome extension for both Google and Internet explorer. It also provides the repot of the page visited with all the needed information like title, meta description, tags, headers, word count, etc. It also helps in determining the broken links, highlight the no-follow links, display the SEO metrics, traces the redirect chains.

AHrefs SEO Tool

To access the tool, click here.

Google’s Rich Result Test

Google’s Rich Result Test is developed by Google to check the structured markup on your page. It helps in checking if the page is eligible to add rich snippets (pieces of code) in the search results. You will need to enter the URL in the tool and it will display the results if the page is eligible or not. The below screenshot gives you a better understanding of the tool.

Google's Rich Result Test

To access the tool, click here.

Rank Math

Rank math tool is one of the plugins most commonly used and installed in WordPress to perform the On-page optimization. Rank Math will help in making the changes to the titles, tags, descriptions, etc. It also helps in finding out the broken links as well. The screenshot will also help you understand the options and information given by the tool/ plugin.

Rank Math

To access the tool, click here.

Schema Markup Generator Tool

Schema Markup Generator is the tool that helps in creating structured data. It allows you to perform a selection of the schema markup that you would like to use. The below screenshot shows the different options available.

Schema Markup Generator Tool

To access the tool, click here.

SERPSim

SERPSim is the tool that is developed to help you how the web page will appear. It helps us understand or show a representation of the title and the description of the page, it is like a simulator that gives an idea on how the page actually looks. The SERP Sim is used as it is simple to use, uses pixels instead of the characters, and it belongs to the Google Correspondence. The below screenshot shows how actually the tool looks.

SERPSim

To access the tool, click here.

Analytics Tools

Don’t you think analytics is important when we run a website? It is vital to measure and run the analytics to run the business efficiently. Let us have a review of some of the tools that help us in the analytics of the website.

Google Analytics

Google Analytics is one of the best tools that help us or gives a picture of the analytics of the website. It gives us a clear idea and range of the changes that can be done or the modifications that can take place for further improvements to the website. It gives the reporting details of the website in the form of graphs along with the numerical data. The below screenshot helps you understand it in a better way.

Google Analytics

To access the tool, click here.

Ahref’s SEO WordPress Plugin

Ahref’s SEO WordPress Plugin is one of the tools that helps in performing the analytics of the website. It provides all the information related to the website, runs the audits helping in identifying the high and low performing web pages. It also provides its recommendations on how to improve the performance of the website.

Ahref's SEO WordPress Plugin

To access the tool, click here.

Google Data Studio

Google Data Studio is one of the tools designed and developed to provide an analysis of the website using the Gmail account. It is a bit similar to Google Analytics. It helps in data visualization giving us an idea to make precise decisions for your business or website. The below screenshot gives the best representation of the information given with respect to the website.

Google Data Studio

To access the tool, click here.

Similar Web

A similar web is one of the best tools that provide the analytics of the website. It is an innovative market intelligence solution to provide better solutions to the business. It provides the competitor’s analysis and the online strategy to be followed. The below is the screenshot of the Similar Web Tool.

Similar Web

To access the tool, click here.

Keyword Hero

Keyword Hero is a tool that gives an idea about the analytics of the website like google analytics. It helps in gathering the data related to the website. It also includes data analysis and data uploads. Below is the screenshot of the tool.

Keyword Hero

To access the tool, click here.

Link building Tools

Link building tools help you in getting or acquiring more links to your website. This is one way of optimizing your website by getting more links which will help in re-directing to your website. This will, in turn, improve the traffic and drive more traffic to the website. Let us have a quick review of the link building tools as well.

Scraper

The scraper is one of the link building tool helping in scraping the web page. It is a chrome extension that can be added to the chrome. It is possible to perform scraping by selecting the meta title and the page links in the search results obtained followed by right-clicking and selecting scrape similar option. The screenshot shows how the tool works.

Scraper

To access the tool, click here.

Backlink Checker Tool

Most of us are not aware that Ahref’s provides us the option to check the backlinks. Ahref comes up with a Backlink Checker tool that helps in identifying the backlinks. However, there is a limitation to the number of backlinks. 100 is the highest count of backlinks it can provide. The below screenshot provides a clear explanation of the tool.

Backlink Checker Tool

To access the tool, click here.

Link Miner

Link Miner is one tool that has come up with providing an opportunity to find the backlinks. It is a chrome extension available for free on Chrome browser helping to analyze the broken links along with the basic metrics on Google. It is easy and simple to use. The below screenshot helps you get an idea of the tool.

Link Miner

To access the tool, click here.

Link Explorer

Link Explorer is a tool developed to perform or measure the number of backlinks, valuable pages on your website, linking of the domains, etc. This tool helps in building high-quality links to the website for driving more traffic to the website. The below screenshot will give you an idea of the tool.

Link Explorer

To access the tool, click here.

Buzz Sumo

Buzz Sumo is one of the tools that help in building links to your website. This usually happens using the content that you write in the blog posts. You will add the URL Links and send or re-direct to your website. The below screenshot gives you an idea of the tool.

Buzz Sumo

To access the tool, click here.

Hunter

Hunter is the tool developed to find out the email addresses of the people in the organization to keep you connected to gain the links to the site. It is also a chrome extension that is an added advantage availing the users to get connected easily. By entering the domain name and the person’s name, you can easily identify or connect with the person for backlinks. The below screenshot refers to the tool.

Hunter

To access the tool, click here.

Majestic SEO

Majestic SEO is the tool designed for determining the link building profiles for your own website. It is also providing paid versions allowing the users to utilize the different linking opportunities. The below is the screenshot of the tool.

Majestic SEO

To access the tool, click here.

Check My Links

The Check My Links is a tool that is used for checking the valid and invalid links of the website. It is a chrome extension that can be added to the Chrome browser. Once you open up the blog or website or view the search results, it highlights and also provides the links. The below screenshot gives an idea of the tool.

Check My Links

To access the tool, click here.

Technical SEO Tools

The technical Seo tools help you in working with the technical aspects related to the website. Let us have a quick review of the technical SEO tools as well.

Google Search Console

Google Search Console is the tool offered and developed by Google to perform Technical SEO. Google Search Console was formerly called as Google Webmaster Tools. This tool helps in identifying and troubleshooting the issues, website appearance on your website without any complexity. It helps us in finding the technical issues, sees the structured data, submits the sitemaps, and many more. The below screenshot is the view of the tool.

Google Search Console

To access the tool, click here.

Screaming Frog

Screaming Frog is another tool designed to perform technical optimization. This is a desktop-based website platform that is designed to perform website crawling. This tool helps in identifying, analyzing, and auditing the technical issues with the website. The free version of the tool allows the crawling of at least 500 URLs.

Screaming Frog

To access the tool, click here.

Google’s Mobile Friendly Test

Google’s Mobile-Friendly Test is one of the tools that is also designed to analyze how the website works on the mobile phone. It helps in identifying the scope and issues of the website when using mobile phones. The issues could be the text format, font, use of the plugins, and so on. As every user is actively using their mobiles for information, it is vital that the mobile version of the website also needs to be reviewed. The screenshot shows Google’s Mobile-Friendly Test tool.

Google's Mobile Friendly Test

To access the tool, click here.

Robot.txt Generator

Robot.txt Generator is one of the tools that helps in creating a formatted robots.txt file in a short period. It also includes customization options allowing the users to create a custom robot.txt file by creating their own rules for the subdirectories, bots, etc. Below is the screenshot of the tool.

Robot.txt Generator

To access the tool, click here.

Where Goes

WhereGoes is a tool designed and developed to perform the checking of redirect paths for any URL. There are different types of redirects that we come across. By pasting the URL in the URL search bar of the tool, it helps us with the number of redirects on the website. The number of redirects has to be decreased which helps in loading the website faster and provide a positive user experience. The below screenshot is the representation of the tool.

Where Goes

To access the tool, click here.

Web Developer Tool

Web Developer tool is one of the Chrome extensions that can be added to the Chrome browser. This is primarily designed to find out the bugs, errors in the code, or code snippets of the website. It provides multiple options related to coding, HTML, CSS, etc. The below is the screenshot of the options available when the web developer extension is added to the chrome.

Web Developer Tool

To access the tool, click here.

Rank Checking Tools

Rank Checking Tools are the tools used to check the ranking of the target. Let us have a quick review of the rank checking tools.

CanIRank

CanIRank is the tool used to check the ranking which helps us to understand if our website can be ranked and represented in the search results of the first page. It uses the search term and performs the analysis if it can help in delivering the ranking on the first page of the search results. The below screenshot helps you in understanding how the tool works.

CanIRank

To access the tool, click here.

Ahref’s Keyword Checker Tool

Ahref’s Keyword Checker Tool is one of the tools which will help in finding out the keywords that can give more traffic and improve the rankings. It helps in analyzing the best keyword for your blog or post. You will need to enter the search term or the keyword which will give you the analysis of the keywords used by the online users. The below screenshot gives you an idea of the tool in a clear format.

Ahref's Keyword Checker Tool

To access the tool, click here.

Moz Rank Checker

Moz Rank checker is another popular tool to check the rankings of the website. It also helps in analyzing the ranking of individual posts or websites. It also helps in determining the Page authority and domain authority. The screenshot helps you in understanding a little better.

Moz Rank Checker

To access the tool, click here.

Google Review Link Generator

The Google Review Link Generator is one tool that helps in reviewing the rankings that help in driving more traffic. It helps in sending a review link for the customers to provide their review via Google Business. Below is the screenshot of the tool.

Google Review Link Generator

To access the tool, click here.

Mobile SERP Test

The Mobile SERP test is the platform developed and designed to perform the testing of the mobile rankings in any location. You will need to update the information asked in the tool along with the mobile device model to run the test. It helps you in comparing the different results for IOS and Android which will help you analyze the results and usage of the website in the tool. Below is the screenshot of how the tool looks.

Mobile SERP Test

To access the tool, click here.

Other Tools

There are some other different tools that could help in developing the business by using a well-defined website and rankings. Let us have a look st some of the other tools as well.

Wayback Machine

Wayback Machine is a tool that helps in showing how the pages looked in the past. This would help us analyze how the changes can be done. The below screenshot helps you how it actually looks.

Wayback Machine

Algoroo

Algoroo is one of the tools that helps in tracking the Google Algorithm. It helps you in understanding and analyzing if there are any fluctuations or issues in the Google Search Results Page. It helps in indicating that there needs to be an update in the Google algorithm. Below is the screenshot of how the tool looks.

Algoroo

To access the tool, click here.

In this blog, we have gone through the different tools that help you in performing or analyzing every different aspect of On-page Optimization. These tools will definitely help you in bringing the website to the top which every business holder looks for. It is time for you to start using the tools and optimize your website for business leads and development. I am sure the above tools will help you meet the objectives and goals of your business.

Exclusive News and Updates on Enterprise Mobility!

Subscribe for our free newsletter

Leave a Comment





× How can I help you?