An advertising executive takes over a Google Search Ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

  1. The campaign is 40% organized for the given keywords chosen by the previous campaign manager
  2. The campaign could be improved by 60% if the listed recommendations are followed.
  3. The campaign is running 40% over budget.
  4. The campaign is 60% less optimal than other company campaigns.

Correct Answer:

2.The campaign could be improved by 60% if the listed recommendations are followed.

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