An advertising executive takes over a Google Search Ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

1. The campaign is 40% organized for the given keywords chosen by the previous campaign manager
2. The campaign could be improved by 60% if the listed recommendations are followed.
3. The campaign is running 40% over budget.
4. The campaign is 60% less optimal than other company campaigns.

Correct Answer:

2.The campaign could be improved by 60% if the listed recommendations are followed.