Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two)

  1. Past purchases
  2. Homeownership status
  3. Device type
  4. Music preference
  5. Household income

Correct answer:

Homeownership status

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