Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available in Google ads to her?

31st May 2020

Search, display, video, shopping and app Search, display, video, app and access Social, display, video, shopping and app Search, display, tv, shopping and app Correct Answer: Search, display, video, shopping and app

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A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

31st May 2020

A revenue-focused bidding strategy Awareness based bidding strategy Conversion focused bidding strategy Consideration based bidding strategu Correct Answer: A revenue-focused bidding strategy

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Your company wants to have greater success online. What are two ways that Google ads can drive your business goals? (choose two)

31st May 2020

Help you reach a wider audience and maximize exposure Coach your company to fully move to an online only presence Place your business ads on very available search engine Boost your conversions by connecting you to people in the moments that matter Cap the number of ads you pay for, based on your business Correct…

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When a responsive display ad is automatically assembled, what is adjusted to fit the ad slot?

31st May 2020

Size, appearance and format Format, image sizes and external links Size, external links and font Format, appearance, and external links correct answer: Size, appearance and format

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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

31st May 2020

Target impression share Target CPA Maximize clicks Target ROAS Correct Answer: Target impression share

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Why should campaigns with different marketing objectives be separated into different performance planner plans?

31st May 2020

So that spend is not reallocated between two different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To avoid any potential keyword duplication between different marketing objectives To prevent campaigns from becoming limited by budget Correct Answer: So that spend is not reallocated between two different marketing objectives

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When deciding between Responsive display ads and uploaded ads, when would you opt for control rather than for efficiency?

31st May 2020

When your ads must meet exact branding requirements When performance is your primary goal When you want ads that serve in all and slot sizes When your ad has exceeded budget and you must cut costs Correct Answer: When your ads must meet exact branding requirements

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Using the performance planner on a monthly basis allows you to optimize which two aspects of an account.(choose two)

31st May 2020

Bids Ads Budgets Keywords Ad extensions Correct Answer: Budgets, bids

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Which type of automated bidding strategy is target cost per acquisition( cPA)?

31st May 2020

Awareness based bidding Conversion based bidding Consideration focussed bidding Revenue-focused bidding Correct Answer: Conversion based bidding

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You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help you?

31st May 2020

With Google ads your ads will show on every available search engine With Google ads you can choose a maximum amount to spend per month Google ads saves you time by deciding what your budget will be on daily basis With Google ads, you always pay using cost per reach, predetermined by your budget Correct…

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How does Google Display ads drive marketing results every day for thousands of advertisers around the world?

31st May 2020

It allows them to run ads and connect with audiences through Gmail, Youtube, and millions of other websites It allows them to focus their campaigns on either Gmail or trueview, in order to better isolate specific audiences It allows them to choose which specific Youtube videos they want their ads to be placed on. It…

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Karen has opened a new business and is using Google Display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing objective?

31st May 2020

By getting her ad in front of the right people, in the right place at a right time By getting her ad to the people she selects, based on automated marketing objective tracking By tracking website traffic, improving customer service, driving longer customer interactions. By building a social following, improving customer engagement, and driving larger…

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