Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available in Google ads to her?
Search, display, video, shopping and app Search, display, video, app and access Social, display, video, shopping and app Search, display, tv, shopping and app Correct Answer: Search, display, video, shopping and appRead More
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A revenue-focused bidding strategy Awareness based bidding strategy Conversion focused bidding strategy Consideration based bidding strategu Correct Answer: A revenue-focused bidding strategyRead More
Your company wants to have greater success online. What are two ways that Google ads can drive your business goals? (choose two)
Help you reach a wider audience and maximize exposure Coach your company to fully move to an online only presence Place your business ads on very available search engine Boost your conversions by connecting you to people in the moments that matter Cap the number of ads you pay for, based on your business Correct…Read More
Size, appearance and format Format, image sizes and external links Size, external links and font Format, appearance, and external links correct answer: Size, appearance and formatRead More
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
Target impression share Target CPA Maximize clicks Target ROAS Correct Answer: Target impression shareRead More
Why should campaigns with different marketing objectives be separated into different performance planner plans?
So that spend is not reallocated between two different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To avoid any potential keyword duplication between different marketing objectives To prevent campaigns from becoming limited by budget Correct Answer: So that spend is not reallocated between two different marketing objectivesRead More
When deciding between Responsive display ads and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements When performance is your primary goal When you want ads that serve in all and slot sizes When your ad has exceeded budget and you must cut costs Correct Answer: When your ads must meet exact branding requirementsRead More
Using the performance planner on a monthly basis allows you to optimize which two aspects of an account.(choose two)
Bids Ads Budgets Keywords Ad extensions Correct Answer: Budgets, bidsRead More
Awareness based bidding Conversion based bidding Consideration focussed bidding Revenue-focused bidding Correct Answer: Conversion based biddingRead More
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help you?
With Google ads your ads will show on every available search engine With Google ads you can choose a maximum amount to spend per month Google ads saves you time by deciding what your budget will be on daily basis With Google ads, you always pay using cost per reach, predetermined by your budget Correct…Read More
How does Google Display ads drive marketing results every day for thousands of advertisers around the world?
It allows them to run ads and connect with audiences through Gmail, Youtube, and millions of other websites It allows them to focus their campaigns on either Gmail or trueview, in order to better isolate specific audiences It allows them to choose which specific Youtube videos they want their ads to be placed on. It…Read More
Karen has opened a new business and is using Google Display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing objective?
By getting her ad in front of the right people, in the right place at a right time By getting her ad to the people she selects, based on automated marketing objective tracking By tracking website traffic, improving customer service, driving longer customer interactions. By building a social following, improving customer engagement, and driving larger…Read More