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What is E-A-T Principle in Google? Why it is Important in SEO

The acronym E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. On August 1, 2018, Google brought a new global algorithm update called “Medic update” or “Broad core algorithm update” which is one of the most influential changes that Google has made to their search results. In this update, Google increased the value of keywords in H1…

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Why Off-Page SEO is Vital for Your Website

The online market is getting more competitive by the minute, which means that you will need to utilize every tool in our arsenal to promote your brand. Even if you don’t conduct your business exclusively on the internet, you are still required to have a strong online presence. As its name suggests, off-page SEO focuses…

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Best Web Hosting Services 2021

As most of them are involved in building their own business, introducing and running their business through an online presence, choosing the right platform for your online website is an essential step in the world of digital marketing. Hence, choosing the best web hosting that suits your website is the first and foremost thing to…

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Colin is planning a new Google Display ads campaign with the build awareness marketing objective in his mind. Why could Colin choose build awareness as his marketing objective?

He wants to get his display ads in front of as many people as possible He wants to generate dynamic ads to reach specific audiences He wants to engage with users who intend to purchase his products are are actively researching on them He wants to leverage Google’s automating technology to drive direct sales of…

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