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Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store did not make a purchase. When creating a new display campaign, which marketing objective should catherine choose in order to reengage with these visitors?
Drive action Build awareness Increase leads Influence consideration Correct Answer Drive action
Read MoreColin is planning a new Google Display ads campaign with the build awareness marketing objective in his mind. Why could Colin choose build awareness as his marketing objective?
He wants to get his display ads in front of as many people as possible He wants to generate dynamic ads to reach specific audiences He wants to engage with users who intend to purchase his products are are actively researching on them He wants to leverage Google’s automating technology to drive direct sales of…
Read MoreHow can performance planners serve your business?
By finding areas of your total budget that could contribute to marketing By optimizing your ad budget for maximum growth By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand. Correct Answer: By optimizing your ad budget for maximum growth
Read MoreWhich statement accurately describes the reach of Affinity audiences targeting?
It reaches people who have the intent to purchase, updated in real time. It reaches people while they are actively browsing, researching or comparing products and are close to a conversion It reaches TV like audiences, based on their lifestyles, interests and passions It reaches past visitors as they browse network websites and use network…
Read MoreGoogle Ads was constructed around three core principles, focused on helping businesses reach their online presence. The first of these is relevance. Google ads connect businesses with the right people at the right time. Upon with other principles was Google Ads built?
Options and tracking Credits and context Control and results Profit and privacy Correct answer: Control and results
Read MoreMatch the marketers with the display ad format that fits them best. (Formats can be used more than once)
Mira wants the most freedom (creative control)to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. Tommy…
Read MoreDiana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the influence consideration marketing objective, she chooses similar audiences as her targeting option. What information is used to identify similar audiences?
Audience interest around different topics Users actively researching and intending to buy new products or services Input from specific landing pages and keywords Input from keywords, URLs and apps Correct Answer: Audience interest around different topics
Read MoreMary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available in Google ads to her?
Search, display, video, shopping and app Search, display, video, app and access Social, display, video, shopping and app Search, display, tv, shopping and app Correct Answer: Search, display, video, shopping and app
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