Chris is the marketing director for Keys and strings, a company that makes custom pianos. Keys and strings sells their pianos through their website and has a small but loyal customer base. Chris is tasked with increasing the size of Keys and strings customer base. Why is a Showcase Shopping ad the right choice for Chris?

  1. It shows products early in the search process, to help customers discover over brand while customers are looking for what to buy.
  2. It directs potential customers to a brick and mortar store nearby.
  3. It includes only the lowest-priced product for the search term, which drives new clicks
  4. It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.

Correct Answer:

1.It shows products early in the search process, to help customers discover over brand while customers are looking for what to buy.

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