Colin is planning a new Google Display ads campaign with the build awareness marketing objective in his mind. Why could Colin choose build awareness as his marketing objective?

1. He wants to get his display ads in front of as many people as possible
2. He wants to generate dynamic ads to reach specific audiences
3. He wants to engage with users who intend to purchase his products are are actively researching on them
4. He wants to leverage Google’s automating technology to drive direct sales of his products

Correct Answer:

He wants to get his display ads in front of as many people as possible