Home > Blog > Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the influence consideration marketing objective, she chooses similar audiences as her targeting option. What information is used to identify similar audiences?
- Audience interest around different topics
- Users actively researching and intending to buy new products or services
- Input from specific landing pages and keywords
- Input from keywords, URLs and apps
Audience interest around different topics