Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are the two benefits Gina could derive from using responsive search ads? (Choose two)

  1. Greater flexibilty
  2. More relevance
  3. less click-fraud
  4. Longer funnels
  5. Lower eCTR

Correct Answer:

1,2: Greater flexibility, more relevance


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