Google Ads Display Network Certification Questions and Answers

Google Ads Display Network Certification Questions and Answers helps you to know and analyse the knowledge that you have gained in the form of a test.

This gives a clear picture of the questions and answers asked in the certification. You can write the test and get certified here

Here are the questions and answers in the Google Ads Display network Certification.

  1. Howard’s in the process of creating a Google display campaign and decides to use custom intent audiences as a targeting option.He had like to influence customer consideration, but his niche audience isn’t covered by an in-marker audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two)
  2. You can leverage Google Ads automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two)
  3. Simon’s using a Google smart display campaign to build his ads. What benefit will Google smart display campaign give Simon?
  4. Lucy is creating a new display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?
  5. What is the advantage of the responsive display ads?
  6. Nathan manages a website that sells bicycles. He is using a Google ads display campaign to drive the purchases in that segment and chooses in-market audiences as his targeting option. what is the advantage in market audiences gives Nathan in reaching his marketing goals?
  7. What are the key factors to be kept in mind when choosing a bidding strategy for your campaign?
  8. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  9. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign should Trevor use to increase his brand’s exposure and reach audiences with an interest in hiking and rock climbing across the web?
  10. Quinn recently launched a display campaign for his women’s clothing store. Since the launch, his website traffic has increased but sales have remained flat. Which story shows Quinn using remarketing to drive action?
  11. Google display ads lets the advertisers to upload their own creative assets to the system. This allows the advertisers have greater control over the look and feel of their ads. What are the two types of uploaded ads?
  12. What is an advantage of the reach of the responsive display ads?
  13. Olivia manages an online store that sells musical instruments. She will soon host a jazz event and wants to create awareness around it, especially when the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  14. What is one way that a performance planner helps businesses increase sales?
  15. Kevin is determining which Googe ads format to use and choosing between efficiency and control. Match the ad he is creating to the appropriate ad format option
  16. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
  17. Paul is interested in generating conversions with Google display ads, but he is not confident in setting bids himself. He is relying on Smart display campaigns to help. Which two bidding strategies are used in smart display campaigns can paul choose from to automatically set his bids? (Choose two)
  18. Sierra owns a small business and handles many responsibilities from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like to increase her reach by creating a display campaign. But she had like it to be as effortless as possible. What type of display campaign should she run?
  19. Which two are available in Google Ads? (Choose two)
  20. Amanda uses influence consideration as a marketing objective for her Google display ads campaign. Which targeting options are a good fit for Amanda’s campaign?
  21. How does automating the bid contribute to a successful Google ads campaign?
  22. Brian owns a company that makes inexpensive replacement parts for bicycles. He is ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of Google display ads will help Brian achieve his business objectives?
  23. Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a display ads campaign allow him to reach his goal?
  24. Emmy is the marketing director of a large marketing team, looking to reach out to wide audiences at scale through smart display campaigns. How might smart display campaign reporting help Emmy?
  25. Which display Ad format adjusts to available ad space?
  26. Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
  27. Gavin is creating a Google display ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
  28. What can the performance planner recommend?
  29. What can the performance planner assist you with?
  30. How does Google Display ads help advertisers meet their marketing objectives and drive results?
  31. Karen has opened a new business and is using Google Display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing objective?
  32. How does Google Display ads drive marketing results every day for thousands of advertisers around the world?
  33. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help you?
  34. Which type of automated bidding strategy is target cost per acquisition( cPA)?
  35. Using the performance planner on a monthly basis allows you to optimize which two aspects of an account.(choose two)
  36. When deciding between Responsive display ads and uploaded ads, when would you opt for control rather than for efficiency?
  37. Why should campaigns with different marketing objectives be separated into different performance planner plans?
  38. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
  39. When a responsive display ad is automatically assembled, what is adjusted to fit the ad slot?
  40. Your company wants to have greater success online. What are two ways that Google ads can drive your business goals? (choose two)
  41. A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
  42. Mary is tasked with designing an advertising campaign for her company’s online pet food store and app, and is exploring different campaign options. Which campaign types are available in Google ads to her?
  43. Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the influence consideration marketing objective, she chooses similar audiences as her targeting option. What information is used to identify similar audiences?
  44. Match the marketers with the display ad format that fits them best. (Formats can be used more than once)
  45. Google Ads was constructed around three core principles, focused on helping businesses reach their online presence. The first of these is relevance. Google ads connect businesses with the right people at the right time. Upon with other principles was Google Ads built?
  46. Which statement accurately describes the reach of Affinity audiences targeting?
  47. How can performance planner serve your business?
  48. Colin is planning a new Google Display ads campaign with the build awareness marketing objective in his mind. Why could Colin choose build awareness as his marketing objective?
  49. Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store did not make a purchase. When creating a new display campaign, which marketing objective should catherine choose in order to reengage with these visitors?


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