Google Ads Search Certification Assessment Questions and Answers

Google Ads Search Certification helps you analyze your capability in the search network module. This blog includes the questions and answers of Google Ads Search Certification Assessment which will provide a clear picture of your understanding on this topic.

Google Ads Search Certification is provided by Google once you clear with a pass percentage of 80. To write the Google Ads Search Certification assessment, click here

Let us know about the Google Ads Search certification questions and answers.

  1. Which user type would the Google Ads system closely match as an Affinity audience?
  2. Mario is working on a text ad that will run on Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
  3. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  4. Google Ads was designed to deliver three things to every advertiser, relevance, control, and results. It provides relevance by connecting advertisers with the right people at right time. It provides results by changing only when you get a click. How does Google ads provide control?
  5. Your client,Vince’s veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their Google Search Ad group? (Choose two)
  6. Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice”. Which benefit does broad match modifier give Bob’s Search Ads campaign?
  7. It is 10 a.m. and you are sitting in a train station in London looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz position. Match each signal type with how it is demonstrated in this situation.
  8. Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are the two benefits Gina could derive from using responsive search ads? (Choose two)
  9. What is a valid recommendation that the Performance Planner can provide?
  10. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  11. Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focusses on custom helmets. How might Google Search Ads provide value to Alex?
  12. What are two ways Dynamic Search Ads brings value to an advertising campaign?(Choose two)
  13. Helen’s heating and Air(HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
  14. Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
  15. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  16. What does Performance planner automatically do?
  17. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to her’s. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  18. Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
  19. Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  20. You’ve seen great results from your Google Search campaigns when using Remarketing lists for search ads. How might you amplify those results?
  21. Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a google search campaign benefit his business?
  22. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  23. An advertising executive takes over a Google Search Ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
  24. Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt?(Choose two)
  25. Asam is learning about Google Ads search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
  26. How is using non-last click attribution conversions useful for Performance Planner forecasts?
  27. Tara is using Search audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  28. You’d like to improve ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
  29. What is one of the reasons why an advertiser should consider using Performance planner on a monthly basis?
  30. Jerry’s managing a Google Search Ad campaign and would like to improve the position in which his ads appear. He’s increased his bids. but his ad still isn’t working at the top of Search results.What else might he do to improve his Ad rank?
  31. In-market audiences will be suited to which user?
  32. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads recommendations page to help him evaluate his search ads campaigns.Which feature makes the optimization recommendations valuable for Leo?
  33. What two ad extension types can also be served as automated ad extensions?(Choose two)
  34. When creating a text ad for the search network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
  35. John’s Plumbing prides itself on excellent customer service, especially during the hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet his goal?
  36. Which Search audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  37. Laverne created her first Google Search campaign for her yoga school. She selects the google search network and by default, google search partners. Which benefit will she gain by appearing on Google Search Engines?
  38. Trina is using automated bidding as a part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  39. You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
  40. What can the performance planner assist you with?
  41. Jennifer’s looking to limit the number of people who see her Google Search ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else – just ” all-inclusive vacation Paris.: So she limits who sees her ad using exact match type.Which search terms might match with Jennifer’s ad?
  42. Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to the users. What criteria are reviewed by Google Ads?
  43. What is the minimum number of users a remarketing list must have before being used with a Remarketing list for search ad campaigns?
  44. Your Google Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your search ad campaigns. what are the two of the data sources that are used to calculate optimization recommendations? (Choose two)
  45. With dynamic search ads, what does the advertiser provide?
  46. Ad extensions assist in providing users with which two things they want from their search experience? (Choose two)
  47. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads performance planner to help accomplish this task. What are the two advantages Performance planner offers Rebecca? (Choose two)
  48. Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  49. What does adding callout extensions to your Google Search ads enable you to do?

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