Google Ads was designed to deliver three things to every advertiser, relevance, control, and results. It provides relevance by connecting advertisers with the right people at right time. It provides results by changing only when you get a click. How does Google ads provide control?

  1. By giving advertisers control over the maximum they spend per month.
  2. By giving advertisers control over which competitors they place ads against in auctions.
  3. By giving advertisers control over the next highest bid allowed in auction they enter.
  4. By giving advertisers control over the number of specific actions their spend will return

Correct Answer:

  1. By giving advertisers control over the maximum they spend per month.

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