Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a google search campaign benefit his business?

1. His website will appear higher in organic ranking
2. His ads will be shown at random, thereby generating new cold leads
3. His ads will be displayed on related industry websites
4. His ads may appear when people research similar installation options

Correct Answer:

4. His ads may appear when people research similar installation options