Home > Blog > Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

23rd May 2020
  1. Target return on ad spend (tROAS)
  2. Target Cost-per-acquisition(tCPA)
  3. Maximize clicks
  4. Target impression share

Correct Answer:

3. Maximize clicks

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