Nathan manages a website that sells bicycles. He is using a Google ads display campaign to drive the purchases in that segment and chooses in-market audiences as his targeting option. what is the advantage in market audiences gives Nathan in reaching his marketing goals?

  1. Shows ads to users based on a combination of declared and inferred data
  2. Finds users that are similar to an original remarketing list
  3. Connects him with audiences most interested in what he has to offer
  4. Reaches users based on their lifestyles, interests and passions

Correct Answer:

Connects him with audiences most interested in what he has to offer

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