Paul is interested in generating conversions with Google display ads, but he is not confident in setting bids himself. He is relying on Smart display campaigns to help. Which two bidding strategies are used in smart display campaigns can paul choose from to automatically set his bids? (Choose two)

  1. Cost per engagement
  2. Target ROAS
  3. Target CPA
  4. Viewable CPM
  5. Enhanced CPC

Correct Answer:

  1. Target ROAS
  2. Target CPA

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