The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s situation is an automated bidding. How can automated bidding benefit advertisers? (Choose two)
- Allows advertisers to serve ads only at specific times
- Is auction-specific to increase the chance for conversion
- Uses machine learning to set bids, which saves time.
- Guarantees reduced conversion costs for advertisers
- Allows advertisers to bid only for clicks from a specific group
Correct Answer:
3,2: Is auction-specific to increase the chance for conversion,Uses machine learning to set bids, which saves time.