The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s situation is an automated bidding. How can automated bidding benefit advertisers? (Choose two)

  1. Allows advertisers to serve ads only at specific times
  2. Is auction-specific to increase the chance for conversion
  3. Uses machine learning to set bids, which saves time.
  4. Guarantees reduced conversion costs for advertisers
  5. Allows advertisers to bid only for clicks from a specific group

Correct Answer:

3,2: Is auction-specific to increase the chance for conversion,Uses machine learning to set bids, which saves time.

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