To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

1. Tap into emotion, audio and pacing Direct
2. Open YouTube ads with impact Connect
3. Brand naturally and with purpose Attract
4. Be clear on what audience should do Brand

Correct Answer:

Direct (1)

Connect (3)

Attract (2)

Brand (4)