Vesta is working on a Youtube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube Campaign?

  1. Custom affinity audience
  2. Similar audience
  3. Custom talent audience
  4. Customer match audience

Correct Answer:

4.Customer match audience

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