What is SEO? Complete guide to learn Search Engine Optimization 2020

Hey, are you looking to learn SEO for a prosperous career in digital marketing? Great, yes, you are in the right place. Here is the guide that helps you understand the basic terms and contents involved in SEO.

Do you think that SEO is hard and tough to learn? I don’t think so. It is easy and interesting as well. Here, In this blog, you will learn more about SEO. It is represented in an easy formatted that helps you drive more interest in learning it.

Let us start learning about SEO and its importance.

SEO and its importance:

SEO comprises of many things like strategies, keywords, analysis, and so on. These are the things that help in improving website rankings and help to achieve top spots in search engine results. People or organizations, who want to attract clients or users and to stay competitive in these digital words SEO helps a lot to them. It also helps them to understand and make efficient methods like planning, analyzing, strategies so they can make the necessary changes to stay updated with the content and users.

Let me give you an example of why SEO is essential.

Suppose you are having a restaurant and want people to know about your services. The primary essential thing is to understand how customers will find you. In this online world, I can say most will choose the way to give a search on the Internet. When people type in the Keyword restaurant, a list of search results will appear. It is quite inevitable that most of the users will visit the ones on the top. And what made those to be on top? Ranking, reviews, ratings, and SEO are the most common things. It would help if you kept updated about your content make plans on how to be on top of the SERP(Search Engine Results Page). Once you are on top, people will come to know about your business and the services you offer.

SEO is of three types: On-Page, Off-Page and Technical SEO.

Now that you have understood using an example, let me give a straight definition as well. SEO is a methodology or a practice that is used to drive high traffic with high-quality backlinks to the website via organic search results.

How do Search Engines work?

All the online users search in Google or a search engine by entering a query. Once searched, we all get the results required in the form of multiple links and webpages in the SERP.

We are not aware of how exactly this process goes on in the back end. We have a question as well that how is Google searching and giving the results in just a fraction of seconds. Let us have a quick review of how search engines work and help us in retrieving the accurate results.

Generally speaking, a search engine is a software program. This software performs activities like Crawling, Indexing, Processing, Calculating Relevancy, and Retrieving Results. All this is done by an Algorithm given by the search engine. Whenever a user searches for something on the Internet, Crawler visits the webpages and searches for the keywords with the best relevancy and displays the result. Crawling means scanning a piece of text or a keyword in webpages. It’s like a spider crawling through a spider web.

It is essential to keep in mind that search engines cannot store the entire contents of your webpages. It can only store keywords, titles etc. Webpages, discovered after crawling are added into the data structure called Index. This Index includes all the discovered websites with the best usage of keywords with relevancy and which have the best performance and best-ranking score and then displays the results.

In simpler terms, a google bot searches for the query in the database based on the keywords, web pages, figures out all the relevant items, indexes accordingly and provides the most accurate results to the online user.

On-page SEO :

On-Page SEO is a term called On-Site Search Engine Optimization which contributes to the factors focusing on achieving higher rankings. The techniques used for on-page SEO like editing the content, making modifications, keeping up the track with the latest updates. It is the things that you can control on your own. On-page SEO leads to higher rankings in search engines. More top rankings mean high traffic. By this, one can quickly analyze the factors which are useful to them, but if one can get their practices wrong, it can make the website ratings fall.

 These days you can find much information available on the Internet on how to optimize your websites. At the same time, it is also important one has to understand what is better for them to stay in the competition of their own. Technically, there are many things like Title heads, URL structures, Meta Description Page contents etc. which falls under On-Page SEO and an expert should perform these.

Well, let us know some of the primary key points or the checklist that helps you to perform On-page SEO in an efficient way. They are listed below:

  1. Keyword research: Perform it and find the keywords based on the topic that you write.
  2. From the list, choose one primary keyword for the content that you would like to write.
  3. Choose the content plan on what to write, draft it, and then start writing which will give you an idea.
  4. Include a title that includes the primary keyword.
  5. Write the title in the H1 tag.
  6. Write original, high-quality content that allows user engagement.
  7. Wrap up the side headings in H2.
  8. Add internal links within your blog so that the user can redirect within your website based on his interest.
  9. Add relevant keywords while writing the keyword. Maintain the primary keyword density of 2-3%
  10. Make sure that the URL is SEO-friendly with the primary keyword in it.
  11. Add a meta title and meta description that gives a briefing of the content in your blog or article.
  12. Add social sharing links so that users can share your content with their people.
  13. Proof-read the content that you have written.
  14. Make sure that all the information is included in an easily understandable language. Know more

Off-Page SEO:

It refers to the activities which are not in under your control. In simple terms, it relates to evaluating your Website by the search engine. The critical factor for website performance is their ranking, and how do these rankings are provided? The search engine algorithm ranks your Website based on the production, use of efficient keywords following the proper set of instructions and most importantly, not violating Guidelines. The algorithm calculates all these things and based on that, and your Website will be ranked. It gives a clear indication of what other users might think about your Website. It can help you in editing your contents to stay focused in this online world.

The essential Off-Page activities are

1.Link Building

2.Social Media Marketing

3.Brand promotions.

Complex algorithms are developed and used by search engines to retrieve the best search results to the users. To achieve this, they take the factors into consideration which are yielding good reviews and ratings.

To know about link building strategies and techniques, click here.

Technical SEO:

Technical SEO plays a vivid role in the entire SEO process. Technical SEO refers to the practices of optimizing using Crawling and Index. The term Technical itself says it deals with technical stuff. Technical SEO are not only crucial factors but also significantly essential to enter into the search engine results page.

Some Common factors of Technical SEO are

  1. Use SSL
  2. Website Responsiveness.
  3. Loading time
  4. Optimizing robots.txt file.
  5. Creating XML Sitemap page.

        These may sound too technical; however, if the expert’s chances do them are high in achieving the right rankings.

White-Hat and Black-Hat techniques:

If you want to achieve the best top results and to stay in the competition one needs to understand that they must adopt ethical ways in designing their web pages. White Hat SEO is something that refers to the techniques followed which are set by the search engines. These techniques carry no risk of being removed or penalized by the search engine. More importantly, no violation of rules and regulations.

Black Hat SEO is quite the opposite of White Hat SEO. These are the ways created to achieve higher rankings by malpractices—hacking, Spamming, creating files that violate the Guidelines of search engine. Clocking is the best way in Black Hat SEO. Clocking means creating different content and URL’S pretending to be something but is not. Clocking provides different content to the search engine algorithm than that is provided to the user. It is often considered illegal and leads to banning the Website permanently.

Search Console:

Search Consoles are the web’s control panel and are masters of directing and monitoring how search engines see your websites.

Search Consoles allows you

      To eliminate the errors caused.

      Gather accurate data such as a user’s location and request of a user.

      Helps to optimize your content better.

      A detailed report on the Website’s performance.

Search Consoles help in optimizing and improving your SEO, improve rankings for Keywords, fixing sitemap issues. The most popular search engine Google uses Webmaster tools. It has a dignified presence for SEO experts to take control of their webpage.

SEO tools:

It is becoming tough for website owners to get ranked higher in the search results page. This is where SEO tools come into play. There are many online tools available for SEO, but it is necessary to make a note of the features, pros and cons of the tool that you are using. It makes you more efficient and better at the job, helps you to attain positive results and keeping your clients/users happy. Some SEO tools are available in both free and paid versions.

Here are some of the best SEO tools:

  1. Ahrefs
  2. Google Search Console(Google Keyword Planner)
  3. SEMRush
  4. Moz
  5. Ubersuggest
  6. KWFinder
  7. Woorank

I hope you have understood the terminologies and how search engines help us in driving and retrieving results. SEO is the key factor to be considered for website optimization and enhance the traffic along with lead generations.

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