what’s one way to increase in mobile apps, screens and other surfaces has changed how consumers shop?

1. Consumers are buying from whichever platform or brand gives the best experience
2. Consumer are buying less frequently outside of office hours
3. Consumers are buying less frequently from brands with high ratings
4. Consumers are more likely to remain loyal to a previous or popular brand.

Correct Answer:

Consumers are buying from whichever platform or brand gives the best experience