When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
- People who’ve already spent time searching for products or sources like yours on Google Search — In-market audiences
- People who are actively researching your business and its specific products and/or services –re marketing or customer match
- People with a similar profile to the customers you currently target, or who frequent your business –Similar audiences
- People who have already engaged with your business, but didn’t convert when they had the chance–Custom Intent Audiences for Youtube
Correct Answer
Custom Intent Audiences for YouTube (1)
In-Market Audiences (3)
Re-marketing or Customer Match (2)
Similar Audiences (4)