When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

  1. People who’ve already spent time searching for products or sources like yours on Google Search — In-market audiences
  2. People who are actively researching your business and its specific products and/or services –re marketing or customer match
  3. People with a similar profile to the customers you currently target, or who frequent your business –Similar audiences
  4. People who have already engaged with your business, but didn’t convert when they had the chance–Custom Intent Audiences for Youtube

Correct Answer

Custom Intent Audiences for YouTube (1)
In-Market Audiences (3)
Re-marketing or Customer Match (2)
Similar Audiences (4)

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