Digital Marketer Salary in India

The effectiveness of internet advertising has boosted the need for digital marketers. Therefore, becoming certified in the field of digital marketing would undoubtedly improve your skills and provide you a competitive advantage over other experts. Understanding the many roles that are available, the talents needed, and the compensation scale is also crucial.

Therefore, it’s important to know the Digital Marketer Salary in India If you’re interested in pursuing a career in this dynamic and demanding field.

Modern digital marketers should update their skill sets frequently. Google trends demonstrate the rise of the term “digital marketing.” It has increased dramatically over the past two years, much to how the phrase “social media” has. More digital talents are needed today than there were a few years ago for digital marketing.

Before getting into the various job profiles and the Digital Marketer salary in india let’s take a quick overview at what Digital Marketing is.

What is Digital Marketing ?

Digital marketing, usually referred to as Internet marketing, is the process of promoting brands online in order to reach customers who are interested.

This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel. In essence, a marketing effort is considered to be digital marketing if it uses digital communication.

Now! Knowing what is Digital Marketing lets discuss about Digital Marketer salary in India.

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Let’s Have a Look About Digital Marketer Salary in India Along With Their Job Role

1. Digital Marketing Manager:-

This position involves a greater level of expertise, as well as extensive knowledge of digital marketing, in order to effectively mentor, manage, and lead others Digital marketing managers in IT firms, Internet companies, and digital marketing agencies are paid the most of any digital marketing manager in any other industry. This position requires a significant amount of experience at various levels, such as Digital Marketing Lead and Assistant Manager DM.

In India, the average income for a Digital Marketing manager is around ₹ 8,00,000 per annum. Salary may be influenced by a variety of criteria such as industry, qualification, Digital Marketing certification, and location. As a result, the salary of a Digital Marketing Manager might range between ₹ 4,00,000 and ₹ 13,00,000 per year, based on the several aspects described above.

2. Seo Specialist: –

If you excel at technical and analytical tasks, search engine optimisation employment might be right up your alley. The major aim of a Search Engine Optimisation Specialist is to produce targeted website traffic and have it rank on Google’s first page for relevant keywords. A Search Engine Optimisation Specialist must be proficient in keyword research, SEO copywriting, and search engine algorithms.

In India, the average income for an SEO professional with 1-2 years of experience is around Rs 2,20,000 per year. However, at the management level, salaries can reach ₹ 8,00,000 p.a., but the sky is the limit for experts who have contributed significantly to the company’s success. In major cities, interns might earn up to ₹ 15,000 per month.

3. Social Media Marketing: –

Today, social media is an integral part of everyone’s life. As a result, new companies desire to establish a prominent presence on the social media platform. Social media marketing necessitates understanding of several SMM technologies such as Hootsuite, Buzzsumo, and others A good sense of humour, as well as being positive and energetic, helps distinguish social media marketers This is critical since they must engage with consumers.

A Social Media Marketing Specialist with less than one year of experience can expect to earn an entry-level digital marketing salary of ₹ 2,52,444 in India. A Social Media Marketing Specialist with fewer than 4 years of experience can expect to make ₹ 3,40,924. Those with 5-9 years of experience can expect to earn an average of ₹ 6,85,923 per year in India.

4. Content Marketing: –

Content marketing includes blog posts, copywriting, videos, podcasts, images, and email newsletters. To meet the corporate goal, the Content Manager generates, enhances, and promotes content. They also increase brand recognition. They oversee the website content, blogs, copy, and any business-related correspondence.

In India, the pay of a content marketer with 0-3 years of experience might range between 2,00,000 and 4,00,000 p.a. In India, the remuneration for a Content Manager may reach over ₹ 6,50,000 per year. A Content Marketing Director with 8+ years of experience can expect to earn between 10,00,000 and 20,00,000 per year.

5. PPC Analyst: –

One of the rising digital marketing occupations in 2023 is Pay-per-click Analyst. This employment demands someone with the necessary knowledge and skills to make a profit that is equal to or higher than the investment. The organisation will engage someone who can meet this need.

Companies focus on stretching their boundaries and attempting paid advertising after receiving organic outcomes. You must be well-versed in campaign development and grasp the psychology behind each meaningful click. This will allow you to work as a PPC Analyst at a top firm.

In India, the average compensation of a PPC Analyst with one year of experience or solid understanding of PPC is around ₹ 2,50,000 per year. With increased expertise and experience, the income might rise to almost ₹600,000 per year.

6. Email Marketing: –

They create leads for the organisation mostly by establishing and managing the email database and newsletter. They operate several email marketing initiatives. These individuals simply select the target audience and then execute their marketing accordingly.
Following that, they assess the impact of the email marketing and provide recommendations for changes. In India, the typical income for an email marketing executive is from ₹250,000 to ₹350,000 per year.

 Conclusion: –

To summarise, Digital marketer salary in India may be extremely competitive, with plenty of possibility for development and progression as abilities and expertise expand. With an increasing need for digital marketing talents in India, the possibilities for a successful and rewarding career in this industry are bright. Aspiring digital marketers must stay current with industry trends, build in-demand skills, and always seek out new possibilities for growth and promotion.