Types Of Social Media And How Each Of Them Can Benefit Your Business?

Almost everyone now uses all of the big social networking and media sharing sites. But guess what? Social media is not limited to a few types of social media and media sharing networks. It is far larger than these. If we broaden our social media reach, we will discover that there are several hyper-focused specialty social networks accessible, such as , green living, jet setting.

People use social media to share multimedia content, keep up with friends and family, and engage with companies. Similarly, companies utilise these different types of social media networks to expand their audiences, undertake target market research, and boost platform engagement.

However, as social media changes, marketers may find it challenging to identify where to spend their attention. And who has the time to successfully participate on all social media sites and apps? No one. So, today in this article, we’ll look at the different types of social media and how they might help your business.

Here’s our list of 10 types of social media:-

Social networks
Discussion forums
Media Sharing Networks
Consumer Review Networks
Blogging and Publishing Networks
Bookmarking and Content Curation Networks

1. Social Networks:-

Facebook, Twitter, and LinkedIn are the most popular social networking platforms. These social networking platforms aid in the establishment of online connections with individuals and various companies.

How they can benefit your business:-

In this types of social media it allows individuals and organisations to connect with one another in order to share information and ideas. As a result, they were dubbed Relationship networks. Previously, they had few functions, such as Facebook, which was primarily used to make friends and update relationship statuses, and Twitter, which was meant to answer queries.

However, these platforms are now packed with features that allow you to read the latest news, post your images, and even sell your items, among other things.

So start integrating these key networks into your social media marketing efforts, which will not only increase your exposure but also supply you with a wealth of useful information.

2. Discussion Forums:-

In this types of social media it includes Reddit, Quora, Digg that are most popular forums for discussion platforms. People may talk, ask questions, get clarification on their queries, express their opinions, and exchange recent events and pertinent information here.

How they can benefit your business:-

These networks may be great tools for doing market research. If done correctly, you may advertise on them as well, but you’ll need to take care to keep your postings and advertisements distinct.One of the earliest forms of social media are forums.

You may learn a lot and share it through these forums. Additionally, they inform you of the most recent trends.

Buisnesses can take advantages by having intense market research and receiving the good and honest reviews.
It is an excellent way to do advertising if you are careful to keep advertisements and posts apart.

3. Media Sharing Networks: -

Snapchat, Instagram, YouTube are the most popular forums for Media Sharing Network. They are used by people to discover and exchange photographs, videos, live video, etc.

How they can benefit your business:-

These sites are extremely useful for the social media marketing goals. These site are used for audience engagement, lead generation and brand awareness.

A location to search and exchange online material, including images, videos, and live video, is provided through media sharing networks for individuals and businesses.

As social networking sites like Facebook and Twitter integrate live video, augmented reality, and other multimedia services into their platforms, the distinction between media sharing networks and social networking sites is becoming increasingly hazy nowadays.

In other word you can say There is a cut throat competition between social networks and media sharing networks, as they offer similar feature sets.

Therefore, if your company wishes to gain from media sharing networks, it is doable as long as you have done thorough preparation and have carefully planned your media assets.

4. Consumer Review Networks: -

Yelp, Zomato, TripAdvisor are the most popular for Consumer Review Network. In this types of social media people utilise these networks to discover, evaluate, and exchange information about businesses, goods, and services, as well as eateries, vacation spots, and other locations.

How they can benefit your business:-

Positive evaluations that provide social verification for your claims might help your company. If handled properly, problems with dissatisfied clients can be resolved.

People may post reviews of virtually anything on consumer review websites, including companies, goods, services, destinations, and just about anything else.

Yelp and Zomato are two examples of location-based review services that are expanding as more people prefer to consult the internet in addition to their friends for suggestions of the finest restaurants and as more personal social networks use geolocation.

If you can effectively draw in more favourable evaluations and are prepared to manage bad ones, you can gain from consumer review networks. This will assist you in building a solid reputation for your company.

5. Blogging and publishing networks: -

WordPress, Tumblr, and Medium are the most popular Blogging and Publishing Networks. These networks are used by people to publish, discover, and comment on content online.

How they can benefit your business:-

This types of social media platform can help your company. A very powerful strategy for connecting with your audience, establishing your brand, and generating leads and sales is content marketing.

People and businesses may post important material online in a way that encourages discovery, sharing, and comments thanks to blogging and publishing networks. If content marketing is a component of your marketing plan, your company will have tremendous visibility. Because starting a blog can help you establish a niche for your company and increase brand recognition.

6. Bookmarking and Content Curation Networks: -

Flipboard, Pinterest are examples for bookmarking and content curation network. In this types of social media people enjoy utilising social networks because they can find, store, share, and chat about fresh and popular media.

How they can benefit your business:-

One of the most powerful types of social media which networks for controlling and generating website traffic, consumer interaction, and brand recognition. People may use it to find, store, share, and talk about fresh and popular media.

These networks are highly sought after by individuals who are searching for original concepts to include into their social media marketing strategy, which would eventually open up new channels that would not only help to increase brand recognition but also audience engagement.

Summary: -

All the types of social media described above have many advantages, but once again, we advise using them all at once to increase your company’s visibility and draw in new customers rather than picking just one.